{"id":117547,"date":"2022-09-07T18:17:00","date_gmt":"2022-09-07T15:17:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=117547"},"modified":"2022-09-07T14:46:38","modified_gmt":"2022-09-07T11:46:38","slug":"hatalmas-karteritest-kell-fizetnie-az-e-cigarettat-gyerekeknek-reklamozo-cegnek","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=117547&lang=hu","title":{"rendered":"Hatalmas k\u00e1rt\u00e9r\u00edt\u00e9st kell fizetnie az e-cigarett\u00e1t gyerekeknek rekl\u00e1moz\u00f3 c\u00e9gnek"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"575\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/09\/8f7944e3-a239-46b0-ab56-bbd6b988e861-w1023-r1-s.jpg\" alt=\"\" class=\"wp-image-117548\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/09\/8f7944e3-a239-46b0-ab56-bbd6b988e861-w1023-r1-s.jpg 1023w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/09\/8f7944e3-a239-46b0-ab56-bbd6b988e861-w1023-r1-s-300x169.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/09\/8f7944e3-a239-46b0-ab56-bbd6b988e861-w1023-r1-s-768x432.jpg 768w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Az e-cigarett\u00e1t forgalmaz\u00f3 Juul h\u00e1rom amerikai \u00e1llamnak \u00f6sszesen 438,5 milli\u00f3 doll\u00e1rnyi k\u00e1rt\u00e9r\u00edt\u00e9st fizet az\u00e9rt, mert fiatalkor\u00faaknak rekl\u00e1mozta a term\u00e9k\u00e9t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00e9g bejelentette, hogy a j\u00f6v\u0151ben 35 \u00e9vesn\u00e9l fiatalabb szem\u00e9lynek nem fogja rekl\u00e1mozni a term\u00e9keit. A hirdet\u00e9si strat\u00e9gi\u00e1j\u00e1nak \u00e9ves vizsg\u00e1lata ut\u00e1n a c\u00e9get&nbsp;Texas, Oregon \u00e9s Connecticut \u00e1llamok perelt\u00e9k be. A Juul-t azonban m\u00e1r kor\u00e1bban is perbe fogta t\u00f6bb m\u00e1s \u00e1llam, v\u00e1rosi \u00f6nkorm\u00e1nyzat \u00e9s tanker\u00fclet is, mert a term\u00e9kei eg\u00e9szen elk\u00e9peszt\u0151 n\u00e9pszer\u0171s\u00e9gre tettek a fiatalkor\u00faak k\u00f6r\u00e9ben \u2013 \u00edrja a&nbsp;<a href=\"https:\/\/www.reuters.com\/legal\/litigation\/juul-pay-about-439-mln-settle-e-cigarette-marketing-probe-2022-09-06\/\" rel=\"noreferrer noopener\" target=\"_blank\">Reuters<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00e9g pedig alaposan ki is haszn\u00e1lta ezt: az \u00f3ri\u00e1splak\u00e1tokon e-cigiz\u0151 modellek tin\u00e9dzsereknek t\u0171nnek, a rekl\u00e1mkamp\u00e1nyokban rajzfilmkaraktereket szerepeltettek, a kor\u00e1bbi periratok \u00e1ll\u00edt\u00e1sa szerint pedig a c\u00e9g sz\u00e1nd\u00e9kosan a&nbsp;Cartoon Network\u00f6n vagy a Nickelodeonon v\u00e1s\u00e1rolt rekl\u00e1mspotokat \u2013 amik gyerekcsatorn\u00e1k.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emellett pedig ha a fiatalkor\u00fa gyermek az iskolai c\u00edmet adta meg az online megrendel\u00e9s\u00e9hez, oda is gond n\u00e9lk\u00fcl kisz\u00e1ll\u00edtott\u00e1k a term\u00e9ket. A Juul a Magyarorsz\u00e1gon nagy divatnak \u00f6rvend\u0151\u00a0Elf Bar\u00a0amerikai \u201erokona\u201d. A c\u00e9g annak az \u00e1r\u00e1n akart p\u00e9nzt keresni, hogy egy \u00fajabb gener\u00e1ci\u00f3t szoktatnak r\u00e1 a nikotinra \u2013 v\u00e9lekedtek az amerikai tisztvisel\u0151k.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Juul kor\u00e1bban m\u00e1r n\u00e9gy m\u00e1sik \u00e1llamnak is fizetett k\u00e1rt\u00e9r\u00edt\u00e9st hasonl\u00f3 okok miatt. A c\u00e9g egy kor\u00e1bbi nyilatkozata szerint 2019 \u00f3ta teljesen m\u00e1s marketingstrat\u00e9gi\u00e1t k\u00f6vetnek, mint azel\u0151tt, az\u00f3ta kivont\u00e1k a fiatalok \u00e1ltal annyira kedvelt e-cigiket a forgalomb\u00f3l, \u00e9s folyamatosan felh\u00edvj\u00e1k a figyelmet a doh\u00e1nyz\u00e1s k\u00e1ros hat\u00e1saira is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/index.hu\/kulfold\/2022\/09\/07\/egyesult-allamok-karterites-e-cigi-juul-ceg-fiatalkoruak-nikotin-reklamok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forr\u00e1s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az e-cigarett\u00e1t forgalmaz\u00f3 Juul h\u00e1rom amerikai \u00e1llamnak \u00f6sszesen 438,5 milli\u00f3 doll\u00e1rnyi k\u00e1rt\u00e9r\u00edt\u00e9st fizet az\u00e9rt, mert fiatalkor\u00faaknak rekl\u00e1mozta a term\u00e9k\u00e9t.<\/p>\n","protected":false},"author":4,"featured_media":117548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,41,49,39],"tags":[37648,251008,30108,45517],"class_list":["post-117547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-nap-hirei","category-cikkek","category-hirek","category-vilag","tag-elektromos-cigaretta","tag-juul","tag-penzbirsag-2","tag-reklamok"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/117547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117547"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/117547\/revisions"}],"predecessor-version":[{"id":117551,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/117547\/revisions\/117551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/117548"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}