{"id":142248,"date":"2023-03-31T20:33:00","date_gmt":"2023-03-31T17:33:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=142248"},"modified":"2023-03-30T22:02:02","modified_gmt":"2023-03-30T19:02:02","slug":"lekerulhetnek-a-facebookrol-es-az-instagramrol-a-politikai-hirdetesek-europaban","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=142248&lang=hu","title":{"rendered":"Leker\u00fclhetnek a Facebookr\u00f3l \u00e9s az Instagramr\u00f3l a politikai hirdet\u00e9sek Eur\u00f3p\u00e1ban\u00a0"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

A Facebook \u00e9s az Instagram anyav\u00e1llalata, a Meta \u00e1ll\u00edt\u00f3lag a politikai hirdet\u00e9sek eur\u00f3pai tilalm\u00e1t fontolgatja. A jelent\u00e9sek szerint att\u00f3l tartanak, hogy nehezen tudn\u00e1k betartani az \u00faj uni\u00f3s kamp\u00e1nyt\u00f6rv\u00e9nyeket.<\/strong><\/p>\n\n\n\n

A br\u00fcsszeli d\u00f6nt\u00e9shoz\u00f3k olyan szab\u00e1lyokat szeretn\u00e9nek beiktatni, melyek arra k\u00f6telezik az olyan tech\u00f3ri\u00e1sokat, mint a Facebook \u00e9s a Google, hogy nyilv\u00e1noss\u00e1gra hozz\u00e1k a politikai hirdet\u00e9sekkel kapcsolatos inform\u00e1ci\u00f3ikat, t\u00f6bbek k\u00f6zt azt, hogy azok\u00e9rt mennyit fizettek, \u00e9s ki \u00e1llta a sz\u00e1ml\u00e1t, illetve hogy h\u00e1nyan n\u00e9zt\u00e9k meg azokat.<\/p>\n\n\n\n

A\u00a0The Guardian<\/a>\u00a0a Financial Times-ra hivatkozva \u00edrja, hogy a br\u00fcsszeli javaslat aggodalmat keltett a Meta vezet\u0151i k\u00f6zt, mivel a politikai hirdet\u00e9sek fogalma sz\u00e9les l\u00e1t\u00f3sz\u00f6get takar, ez\u00e9rt neh\u00e9z a szab\u00e1lyok betart\u00e1sa. \u00c9ppen ez\u00e9rt a Mark Zuckerberg vezette Meta azt\u00a0fontolgatja, hogy egyszer\u0171bb lehet, ha egyszer\u0171en nem k\u00e9ri a politikai kamp\u00e1nyokra sz\u00e1nt fizetett hirdet\u00e9seket, \u00e9s \u00edgy nem ker\u00fcl szembe az uni\u00f3s jogszab\u00e1lyokkal.<\/p>\n\n\n\n

A k\u00f6z\u00f6ss\u00e9gi platformokat sz\u00e1mos kritika \u00e9rte vil\u00e1gszerte, ami\u00e9rt ellen\u0151rizetlen politikai hirdet\u00e9seket terjeszthettek n\u00e1luk, \u00e9s ezzel manipul\u00e1lhattak v\u00e1laszt\u00e1sokat. A legt\u00f6bb pofont a Twitter kapta, ahol Donald Trump t\u00f6bbsz\u00f6r rendezett \u00e1mokfut\u00e1st.\u00a0<\/p>\n\n\n\n

A Twitter mellett a Facebook is t\u0171z al\u00e1 ker\u00fclt, amikor kider\u00fclt, hogy orosz \u00fcgyn\u00f6k\u00f6k felhaszn\u00e1l\u00f3i adatokat haszn\u00e1ltak fel a 2016-os amerikai eln\u00f6kv\u00e1laszt\u00e1s manipul\u00e1l\u00e1s\u00e1ra. Az \u00fagynevezett Cambridge Analytica botr\u00e1ny sor\u00e1n a Cambridge Analytica v\u00e1llalat t\u00f6bb t\u00edzmilli\u00f3 Facebook-felhaszn\u00e1l\u00f3 adatait enged\u00e9ly n\u00e9lk\u00fcl adta \u00e1t az \u00fcgyfeleinek, hogy seg\u00edtsen a politikai hirdet\u00e9sek target\u00e1l\u00e1s\u00e1ban.<\/p>\n\n\n\n

A Meta vezet\u00e9se kezdetben ellen\u00e1llt a politikai hirdet\u00e9sek t\u00e9nyellen\u0151rz\u00e9s\u00e9re ir\u00e1nyul\u00f3 nyom\u00e1snak, de a 2020-as amerikai eln\u00f6kv\u00e1laszt\u00e1s el\u0151tt \u00e1tmenetileg felf\u00fcggesztett\u00e9k a kamp\u00e1nyhirdet\u00e9seket. Az EU-ban a politikai hirdet\u00e9sek betilt\u00e1s\u00e1r\u00f3l sz\u00f3l\u00f3 d\u00f6nt\u00e9snek nem felt\u00e9tlen\u00fcl lenne jelent\u0151s p\u00e9nz\u00fcgyi hat\u00e1sa, mivel a politikai hirdet\u00e9sek \u00e1ll\u00edt\u00f3lag a v\u00e1llalat bev\u00e9teleinek viszonylag kis r\u00e9sz\u00e9t teszik ki, mik\u00f6zben az USA-ban m\u00e1sk\u00e9nt \u00e1ll a p\u00e1lya: az Insider Intelligence kutat\u00f3csoport adatai szerint a politikai rekl\u00e1mok 2019 \u00e9s 2020 k\u00f6z\u00f6tt 800 milli\u00f3 doll\u00e1r bev\u00e9telt gener\u00e1ltak az USA-ban, ami a teljes rekl\u00e1mbev\u00e9tel kevesebb mint 1 sz\u00e1zal\u00e9k\u00e1t teszi ki.<\/p>\n\n\n\n

A Meta 2020-ban 29 milli\u00e1rd doll\u00e1ros nyeres\u00e9gr\u0151l sz\u00e1molt be.<\/p>\n\n\n\n

Forr\u00e1s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A Facebook \u00e9s az Instagram anyav\u00e1llalata, a Meta \u00e1ll\u00edt\u00f3lag a politikai hirdet\u00e9sek eur\u00f3pai tilalm\u00e1t fontolgatja. A jelent\u00e9sek szerint att\u00f3l tartanak, hogy nehezen tudn\u00e1k betartani az \u00faj uni\u00f3s kamp\u00e1nyt\u00f6rv\u00e9nyeket.<\/p>\n","protected":false},"author":4,"featured_media":142249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,41,49,39],"tags":[620,2172],"class_list":["post-142248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-nap-hirei","category-cikkek","category-hirek","category-vilag","tag-facebook","tag-instagram"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/142248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142248"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/142248\/revisions"}],"predecessor-version":[{"id":142250,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/142248\/revisions\/142250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/142249"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}