{"id":213654,"date":"2024-09-06T21:43:00","date_gmt":"2024-09-06T18:43:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=213654"},"modified":"2024-09-06T12:09:03","modified_gmt":"2024-09-06T09:09:03","slug":"az-instagram-minden-felhasznalot-lehallgat-reklam-celjabol","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=213654&lang=hu","title":{"rendered":"Az Instagram minden felhaszn\u00e1l\u00f3t lehallgat rekl\u00e1m c\u00e9lj\u00e1b\u00f3l"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Az Instagram k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zat minden felhaszn\u00e1l\u00f3t lehallgat (Active Listening opci\u00f3) rekl\u00e1m c\u00e9lj\u00e1b\u00f3l. Ezt a t\u00e9nyt elismerte a hirdet\u00e9si szolg\u00e1ltat\u00e1sokat ny\u00fajt\u00f3 platform egyik f\u0151 partnere, a Cox Media Group (CMG), amely \u00e9vek \u00f3ta dolgozik egy\u00fctt a Google-lel \u00e9s a Met\u00e1val \u2013  k\u00f6z\u00f6lte a 404 Media. A CMG prezent\u00e1ci\u00f3ja \u00e9rtelm\u00e9ben a kontextu\u00e1lis rekl\u00e1moz\u00e1si lehet\u0151s\u00e9g kidolgoz\u00e1sa r\u00e9szek\u00e9nt, amely sz\u00f3 szerint olvassa a felhaszn\u00e1l\u00f3k gondolatait:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a t\u00e1rsas\u00e1g \u201eakt\u00edv lehallgat\u00e1s\u201d szolg\u00e1ltat\u00e1st javasol \u00fcgyfeleinek;<\/li>\n\n\n\n<li>az opci\u00f3 lehet\u0151v\u00e9 teszi a mesters\u00e9ges intelligencia sz\u00e1m\u00e1ra, hogy lehallgathassa az \u00d6n besz\u00e9lget\u00e9seit az okostelefon k\u00f6zel\u00e9ben, valamint elemezze a felhaszn\u00e1l\u00f3 h\u00e1l\u00f3zaton v\u00e9gzett m\u0171veleteit;<\/li>\n\n\n\n<li>Az Active Listening b\u00e1rmilyen hangot r\u00f6gz\u00edt b\u00e1rmely okostelefon mikrofonj\u00e1b\u00f3l;<\/li>\n\n\n\n<li>Az Active Listening algoritmusai lehet\u0151v\u00e9 teszik a legpontosabb rekl\u00e1m biztos\u00edt\u00e1s\u00e1t az \u00fcgyfeleknek.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/09\/66d6b8ddbaefd-depositphotos-268384004-ljpg-1024x640.webp\" alt=\"\" class=\"wp-image-213535\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/09\/66d6b8ddbaefd-depositphotos-268384004-ljpg-1024x640.webp 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/09\/66d6b8ddbaefd-depositphotos-268384004-ljpg-300x188.webp 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/09\/66d6b8ddbaefd-depositphotos-268384004-ljpg-768x480.webp 768w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/09\/66d6b8ddbaefd-depositphotos-268384004-ljpg-1536x960.webp 1536w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/09\/66d6b8ddbaefd-depositphotos-268384004-ljpg.webp 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e9ld\u00e1ul az \u201e\u00faj p\u00f3l\u00f3ra van sz\u00fcks\u00e9gem\u201d kifejez\u00e9s ut\u00e1n, amelyet a felhaszn\u00e1l\u00f3 a telefon mellett mond, elkezdi l\u00e1tni a p\u00f3l\u00f3k c\u00e9lzott hirdet\u00e9seinek be\u00e1raml\u00e1s\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A CMG f\u0151 \u00fcgyfelei a Google, az Amazon \u00e9s a Meta. Nevezetesen, a Google \u00e9s a Meta elt\u00e1vol\u00edtotta a CMG minden eml\u00edt\u00e9s\u00e9t forr\u00e1saib\u00f3l, miut\u00e1n k\u00f6zz\u00e9tett\u00e9k az Active Listening felhaszn\u00e1l\u00e1si adatait. Az Amazon a sajt\u00f3val k\u00f6z\u00f6lte, hogy tudom\u00e1suk van err\u0151l a szolg\u00e1ltat\u00e1sr\u00f3l, de soha nem vett\u00e9k ig\u00e9nybe. A Facebook kifejtette, hogy s\u00fcrg\u0151sen \u201eelkezdt\u00e9k ellen\u0151rizni\u201d ezeket az inform\u00e1ci\u00f3kat a sajt\u00f3b\u00f3l.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/ukranews.com\/ua\/news\/1031242-instagram-u-reklamnyh-tsilyah-prosluhovuye-kozhnogo-korystuvacha-zmi\" target=\"_blank\" rel=\"noreferrer noopener\">Forr\u00e1s<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;!&#8211;translatorid:ild5234 &#8211;&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Instagram k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zat minden felhaszn\u00e1l\u00f3t lehallgat (Active Listening opci\u00f3) rekl\u00e1m c\u00e9lj\u00e1b\u00f3l. Ezt a t\u00e9nyt elismerte a hirdet\u00e9si szolg\u00e1ltat\u00e1sokat ny\u00fajt\u00f3 platform egyik f\u0151 partnere, a Cox Media Group (CMG), amely \u00e9vek \u00f3ta dolgozik egy\u00fctt a Google-lel \u00e9s a Met\u00e1val.<\/p>\n","protected":false},"author":5,"featured_media":213535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,49,590,39],"tags":[2172,3117],"class_list":["post-213654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-hirek","category-it-hu","category-vilag","tag-instagram","tag-lehallgatas"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/213654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=213654"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/213654\/revisions"}],"predecessor-version":[{"id":213655,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/213654\/revisions\/213655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/213535"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=213654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=213654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=213654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}