{"id":217155,"date":"2024-10-05T22:02:00","date_gmt":"2024-10-05T19:02:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=217155"},"modified":"2024-10-04T22:34:55","modified_gmt":"2024-10-04T19:34:55","slug":"az-unios-birosag-dontese-alapjan-a-facebook-anyacegenek-valtoztatnia-kell","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=217155&lang=hu","title":{"rendered":"Az uni\u00f3s b\u00edr\u00f3s\u00e1g d\u00f6nt\u00e9se alapj\u00e1n a Facebook anyac\u00e9g\u00e9nek v\u00e1ltoztatnia kell"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>D\u00f6nt\u00f6tt p\u00e9nteken az uni\u00f3s b\u00edr\u00f3s\u00e1g: a Meta amerikai internetes \u00f3ri\u00e1sv\u00e1llalatnak korl\u00e1toznia kell a Facebookr\u00f3l gy\u0171jt\u00f6tt szem\u00e9lyes adatok c\u00e9lzott rekl\u00e1moz\u00e1sra val\u00f3 felhaszn\u00e1l\u00e1s\u00e1t.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/10\/meta-1024x576.jpg\" alt=\"\" class=\"wp-image-217156\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/10\/meta-1024x576.jpg 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/10\/meta-300x169.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/10\/meta-768x432.jpg 768w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/10\/meta.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Az \u00fcgy h\u00e1tter\u00e9ben Maximilian Schrems osztr\u00e1k adatv\u00e9delmi aktivista panasza \u00e1ll, amely szerint a szem\u00e9lyes adatainak a Meta \u00e1ltali feldolgoz\u00e1sa s\u00e9rti az EU \u00e1ltal\u00e1nos adatv\u00e9delmi rendelet\u00e9t (GDPR).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schrems azzal \u00e9rvelt, hogy a Meta a Facebook online k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zatr\u00f3l a szem\u00e9lyes adatait &#8211; k\u00f6zt\u00fck kor\u00e1bban nyilv\u00e1noss\u00e1gra hozott szexu\u00e1lis orient\u00e1ci\u00f3j\u00e1t \u2012 v\u00e9lem\u00e9nye szerint jogellenes m\u00f3don kezelte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az osztr\u00e1k legfels\u0151bb b\u00edr\u00f3s\u00e1g az uni\u00f3s test\u00fclethez fordult annak \u00e9rdek\u00e9ben, hogy \u00e9rtelmez\u00e9st kapjon ez \u00fcgyben EU \u00e1ltal\u00e1nos adatv\u00e9delmi rendelete (GDPR) alapj\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcl\u00f6n\u00f6sen k\u00e9t k\u00e9rd\u00e9s mer\u00fclt fel ebben az \u00fcgyben: feldolgozhat\u00f3-e minden szem\u00e9lyes adat id\u0151beli korl\u00e1toz\u00e1s n\u00e9lk\u00fcl, vagy az \u201eadattakar\u00e9koss\u00e1g\u201d elve \u00e9rv\u00e9nyes\u00fcl, illetve milyen felt\u00e9telek mellett haszn\u00e1lhatja a Facebook a k\u00f6zz\u00e9tett \u00e9rz\u00e9keny adatokat c\u00e9lzott rekl\u00e1mokra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A b\u00edr\u00f3s\u00e1g hat\u00e1rozata szerint az \u201eadattakar\u00e9koss\u00e1g\u201d GDPR-ban el\u0151\u00edrt elv\u00e9vel ellent\u00e9tes az, hogy az adatkezel\u0151 \u00e1ltal megszerzett \u00f6sszes szem\u00e9lyes adatot c\u00e9lzott hirdet\u00e9sek c\u00e9lj\u00e1b\u00f3l, id\u0151beli \u00e9s az adatok jellege szerinti korl\u00e1toz\u00e1s n\u00e9lk\u00fcl \u00f6sszes\u00edtik, elemzik \u00e9s kezelik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A test\u00fclet ugyanakkor \u00fagy \u00edt\u00e9lte meg, hogy az a k\u00f6r\u00fclm\u00e9ny, hogy az \u00e9rintett kifejezetten nyilv\u00e1noss\u00e1gra hozott egy, a saj\u00e1t szexu\u00e1lis ir\u00e1nyults\u00e1g\u00e1ra vonatkoz\u00f3 adatot, azzal a k\u00f6vetkezm\u00e9nnyel j\u00e1r, hogy ez az adat \u2012 a GDPR rendelkez\u00e9seinek tiszteletben tart\u00e1sa mellett \u2012 kezelhet\u0151. Ez a k\u00f6r\u00fclm\u00e9ny azonban \u00f6nmag\u00e1ban nem teszi lehet\u0151v\u00e9 az adott szem\u00e9ly szexu\u00e1lis ir\u00e1nyults\u00e1g\u00e1val kapcsolatos m\u00e1s szem\u00e9lyes adatok kezel\u00e9s\u00e9t \u2012 teszi hozz\u00e1 a hat\u00e1rozat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eAz a k\u00f6r\u00fclm\u00e9ny, hogy a felperes egy nyilv\u00e1nos besz\u00e9lget\u00e9sen nyilatkozott a szexu\u00e1lis ir\u00e1nyults\u00e1g\u00e1r\u00f3l, nem hatalmazza fel az online k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zati platform \u00fczemeltet\u0151j\u00e9t arra, hogy az illet\u0151 szexu\u00e1lis ir\u00e1nyults\u00e1g\u00e1ra vonatkoz\u00f3 egy\u00e9b olyan adatokat kezeljen, amelyeket adott esetben e platformon k\u00edv\u00fcl, harmadik szem\u00e9ly partnerek alkalmaz\u00e1saib\u00f3l \u00e9s weboldalair\u00f3l szerez be az annak \u00e9rdek\u00e9ben, hogy szem\u00e9lyre szabott hirdet\u00e9seket k\u00edn\u00e1ljon sz\u00e1m\u00e1ra\u201d \u2012 \u00e1lla a luxemburgi sz\u00e9khely\u0171 test\u00fclet hat\u00e1rozat\u00e1ban.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/www.portfolio.hu\/uzlet\/20241004\/dontott-az-unios-birosag-valtoztatia-kell-a-facebook-anyacegenek-714571?utm_source=hirstart&amp;utm_medium=portfolio_linkek&amp;utm_campaign=hiraggregator\"><strong>(portfolio.hu)<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f6nt\u00f6tt p\u00e9nteken az uni\u00f3s b\u00edr\u00f3s\u00e1g: a Meta amerikai internetes \u00f3ri\u00e1sv\u00e1llalatnak korl\u00e1toznia kell a Facebookr\u00f3l gy\u0171jt\u00f6tt szem\u00e9lyes adatok c\u00e9lzott rekl\u00e1moz\u00e1sra val\u00f3 felhaszn\u00e1l\u00e1s\u00e1t.<\/p>\n","protected":false},"author":12,"featured_media":217156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,39],"tags":[1356718,620,71331],"class_list":["post-217155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-vilag","tag-eu-birosag","tag-facebook","tag-meta"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/217155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=217155"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/217155\/revisions"}],"predecessor-version":[{"id":217157,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/217155\/revisions\/217157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/217156"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=217155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=217155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=217155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}