{"id":222364,"date":"2024-11-16T22:11:00","date_gmt":"2024-11-16T20:11:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=222364"},"modified":"2024-11-16T01:21:05","modified_gmt":"2024-11-15T23:21:05","slug":"kiverte-a-biztositekot-a-rajongoknal-a-coca-cola-uj-mikulas-videoja","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=222364&lang=hu","title":{"rendered":"Kiverte a biztos\u00edt\u00e9kot a rajong\u00f3kn\u00e1l a Coca-Cola \u00faj Mikul\u00e1s-vide\u00f3ja"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nem nyerte el a t\u00f6bbs\u00e9g tetsz\u00e9s\u00e9t, hogy rendesen megv\u00e1ltozott a Coca-Cola kar\u00e1csonyi vide\u00f3ja. A Coca-Cola ugyanis most el\u0151sz\u00f6r teljesen mesters\u00e9ges intelligenci\u00e1val k\u00e9sz\u00edtette el az \u00fcnnepeket jelz\u0151 Mikul\u00e1s-vide\u00f3t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiverte a biztos\u00edt\u00e9kot a rajong\u00f3kn\u00e1l a Coca-Cola \u00faj kar\u00e1csonyi rekl\u00e1mja. Sok ember sz\u00e1m\u00e1ra ugyanis az \u00fcd\u00edt\u0151gy\u00e1rt\u00f3 k\u00f6zkedvelt, \u201eItt vannak az \u00fcnnepek\u201d rekl\u00e1mja jelzi a kar\u00e1csonyi id\u0151szak kezdet\u00e9t (ilyet el\u0151sz\u00f6r egy\u00e9bk\u00e9nt 1995-ben mutattak be). Id\u00e9n azonban nagyon megv\u00e1ltozott a rekl\u00e1m: a 16 m\u00e1sodperces Mikul\u00e1s-vide\u00f3t kiz\u00e1r\u00f3lag mesters\u00e9ges intelligencia seg\u00edts\u00e9g\u00e9vel k\u00e9sz\u00edtett\u00e9k el, egy darab \u00e9l\u0151 ember sem szerepel benne, r\u00e1ad\u00e1sul a helysz\u00ednek sem val\u00f3sak.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/cocacola-1024x684.jpg\" alt=\"\" class=\"wp-image-222365\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/cocacola-1024x684.jpg 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/cocacola-300x200.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/cocacola-768x513.jpg 768w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/cocacola.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">B\u00e1r a c\u00e9g szerint hat\u00e9konyan j\u00e1rtak el, id\u0151t sp\u00f3roltak, k\u00f6lts\u00e9get takar\u00edtottak meg az \u00faj rekl\u00e1mmal, az embereket nem gy\u0151zte meg a magyar\u00e1zat. Az X-en sokan ki is akadtak a vide\u00f3 miatt, t\u00f6bben<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>szem\u00e9tnek,<\/li>\n\n\n\n<li>cs\u00fany\u00e1nak,<\/li>\n\n\n\n<li>t\u00fal k\u00fcl\u00f6ncnek,<\/li>\n\n\n\n<li>a Coca-Col\u00e1t pedig lust\u00e1nak nevezt\u00e9k.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Egy felhaszn\u00e1l\u00f3 szerint ez \u201eolyan, mintha a m\u0171v\u00e9szet \u00e9s a bolyg\u00f3nk pusztul\u00e1s\u00e1t\u201d n\u00e9zn\u00e9, \u00e9s senki sem t\u00f6r\u0151dik ezzel. Egy m\u00e1sik hozz\u00e1sz\u00f3l\u00f3 azt \u00edrta: \u201eV\u00e9ge a vil\u00e1gnak, amikor a kar\u00e1csonyi Coca-Cola-rekl\u00e1mot is mesters\u00e9ges intelligenci\u00e1val k\u00e9sz\u00edtik.\u201d \u00c1ltal\u00e1noss\u00e1gban a mesters\u00e9ges intelligencia alkalmaz\u00e1sa a rekl\u00e1mokban \u00e9s a m\u0171v\u00e9szetekben vitatott l\u00e9p\u00e9snek bizonyult, mivel egyes kritikusok szerint ezzel kiszor\u00edtj\u00e1k az alkot\u00f3kat a munkaer\u0151piacr\u00f3l \u2013 \u00edrja a Daily Mail.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@dailymail\/video\/7437452822490123562\" data-video-id=\"7437452822490123562\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@dailymail\" href=\"https:\/\/www.tiktok.com\/@dailymail?refer=embed\">@dailymail<\/a> <p>Coca-Cola has used artificial intelligence to reinvent its iconic Christmas advert. The original used real actors and two tonne trucks decked with Christmas lights, but this year&#8217;s ad has been developed solely using AI, meaning that none of the shots were actually filmed on location.The company said the new commercial was an &#8216;efficient&#8217; way of saving time and money. What do you think? <a title=\"cocacola\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cocacola?refer=embed\">#cocacola<\/a> <a title=\"theholidaysarecoming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theholidaysarecoming?refer=embed\">#theholidaysarecoming<\/a> <a title=\"ai\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ai?refer=embed\">#AI<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Daily Mail - Daily Mail\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Daily-Mail-7437452795197786923?refer=embed\">\u266c original sound &#8211; Daily Mail &#8211; Daily Mail<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Coca-Cola elmond\u00e1sa szerint az \u00faj rekl\u00e1m hat\u00e9kony m\u00f3dja volt az id\u0151- \u00e9s k\u00f6lts\u00e9gmegtakar\u00edt\u00e1snak. Javier Meza, a Coca-Cola EU-s marketingigazgat\u00f3ja elmondta, hogy a v\u00e1llalat alkalmazkodni szeretne a \u201emai korhoz\u201d, egy soksz\u00edn\u0171bb szerepl\u0151g\u00e1rda \u00e9s a mesters\u00e9ges intelligencia haszn\u00e1lat\u00e1val.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A feladat az volt, hogy a kar\u00e1csonyi kamp\u00e1nyt a jelenbe hozzuk, majd a mesters\u00e9ges intelligenci\u00e1t egy megold\u00e1si lehet\u0151s\u00e9gk\u00e9nt vizsg\u00e1ltuk meg \u2013 mondta a marketingigazgat\u00f3.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><a href=\"https:\/\/www.vg.hu\/extra\/2024\/11\/coca-cola-karacsony-video-mesterseges-intelligencia?utm_source=hirstart&amp;utm_medium=referral&amp;utm_campaign=hiraggregator\" target=\"_blank\" rel=\"noreferrer noopener\">(vg.hu)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nem nyerte el a t\u00f6bbs\u00e9g tetsz\u00e9s\u00e9t, hogy rendesen megv\u00e1ltozott a Coca-Cola kar\u00e1csonyi vide\u00f3ja. A Coca-Cola ugyanis most el\u0151sz\u00f6r teljesen mesters\u00e9ges intelligenci\u00e1val k\u00e9sz\u00edtette el az \u00fcnnepeket jelz\u0151 Mikul\u00e1s-vide\u00f3t.<\/p>\n","protected":false},"author":12,"featured_media":222365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,596,592,25,39],"tags":[1424529,8792,10323],"class_list":["post-222364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-erdekes","category-tarsadalom","category-videok","category-vilag","tag-coca-cola-reklam","tag-mesterseges-intelligencia","tag-video-2"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/222364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222364"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/222364\/revisions"}],"predecessor-version":[{"id":222366,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/222364\/revisions\/222366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/222365"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}