{"id":222655,"date":"2024-11-18T17:10:00","date_gmt":"2024-11-18T15:10:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=222655"},"modified":"2024-11-18T16:51:59","modified_gmt":"2024-11-18T14:51:59","slug":"a-temu-tobb-azsiai-orszagban-is-nemkivanatos-szereplove-valt","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=222655&lang=hu","title":{"rendered":"A Temu t\u00f6bb \u00e1zsiai orsz\u00e1gban is nemk\u00edv\u00e1natos szerepl\u0151v\u00e9 v\u00e1lt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Eur\u00f3pa \u00f6sszehangolt fell\u00e9p\u00e9sre k\u00e9sz\u00fcl a k\u00ednai e-kereskedelmi \u00f3ri\u00e1sokkal szemben. A Temu imm\u00e1r nemcsak a tengerent\u00falon \u00e9s az EU-ban, hanem t\u00f6bb \u00e1zsiai orsz\u00e1gban is nemk\u00edv\u00e1natos szerepl\u0151v\u00e9 v\u00e1lt.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/5ccf14c06aeb463695f29981cd20f796.jpg\" alt=\"\" class=\"wp-image-222656\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/5ccf14c06aeb463695f29981cd20f796.jpg 1000w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/5ccf14c06aeb463695f29981cd20f796-300x169.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2024\/11\/5ccf14c06aeb463695f29981cd20f796-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Az elm\u00falt \u00e9vekben a Temu k\u00ednai online piact\u00e9r robban\u00e1sszer\u0171 nemzetk\u00f6zi n\u00f6veked\u00e9st \u00e9rt el a sz\u00e9les \u00e9s sokszor gyan\u00fasan olcs\u00f3 term\u00e9kk\u00edn\u00e1lat\u00e1val, azonban ez a fajta \u00fczleti modell gyakran akad\u00e1lyokba \u00fctk\u00f6zik. A nyugati orsz\u00e1gok rossz szemmel n\u00e9znek r\u00e1, \u00e9s az Eur\u00f3pai Uni\u00f3 m\u00e1r egy ideje vizsg\u00e1lja a k\u00ednai e-kereskedelmi \u00f3ri\u00e1st, \u00e9s imm\u00e1r az \u00e1zsiai piacokon is egyre ink\u00e1bb akad\u00e1lyokba \u00fctk\u00f6zik \u2013 \u00edrta a The Guardian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Eur\u00f3pa fogyaszt\u00f3v\u00e9delmi hat\u00f3s\u00e1gai r\u00e1k\u00e9nyszer\u00edthetik a k\u00ednai alap\u00edt\u00e1s\u00fa online piact\u00e9r \u00fczemeltet\u0151j\u00e9t, hogy hozza \u00f6sszhangba kereskedelmi gyakorlatait a vonatkoz\u00f3 uni\u00f3s szab\u00e1lyoz\u00e1sokkal. Magyarorsz\u00e1g is l\u00e9pett m\u00e1r, a 2025-\u00f6s ad\u00f3\u00e9vt\u0151l kezd\u0151d\u0151en az online piact\u00e9r \u00fczemeltet\u0151i is kiskereskedelmi ad\u00f3 fizet\u00e9s\u00e9re lesznek k\u00f6telezettek, ha kiskereskedelmi tev\u00e9kenys\u00e9get v\u00e9gz\u0151 \u00e9rt\u00e9kes\u00edt\u0151knek biztos\u00edtanak piacteret.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1zsi\u00e1ban az els\u0151 fecske Indon\u00e9zia volt, ahol okt\u00f3berben rendelt\u00e9k el a Temu elt\u00e1vol\u00edt\u00e1s\u00e1t az alkalmaz\u00e1sboltokb\u00f3l, amivel a korm\u00e1ny az orsz\u00e1g kiskeresked\u0151it szerette volna megv\u00e9deni. A m\u00falt h\u00e9ten Vietn\u00e1m is belengette, hogy november v\u00e9g\u00e9re v\u00e9gleg betiltja a Temut \u00e9s a szint\u00e9n k\u00ednai tulajdon\u00fa Shein online \u00e1ruh\u00e1zat is, mivel egyik\u00fck sem kapott enged\u00e9lyt az orsz\u00e1gban val\u00f3 \u00fczleti tev\u00e9kenys\u00e9gre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simon Torring, a Cube piackutat\u00f3 c\u00e9g t\u00e1rsalap\u00edt\u00f3ja szerint a k\u00ednai gy\u00e1rtm\u00e1ny\u00fa term\u00e9kek \u00e1radata, amelyen az importad\u00f3 sokszor minim\u00e1lis, nagy k\u00e1rt okozott a helyi elad\u00f3knak \u00e9s gy\u00e1rt\u00f3knak, akik nem tudj\u00e1k felvenni a versenyt az alacsonyabb min\u0151s\u00e9g\u0171 \u00e9s j\u00f3val olcs\u00f3bb term\u00e9kekkel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Reuters adatai szerint a m\u00f6g\u00f6tt\u00fcnk hagyott p\u00e9nz\u00fcgyi \u00e9vben mintegy k\u00e9tezer thaif\u00f6ldi gy\u00e1r z\u00e1rt be, \u00e9s t\u00f6bb mint 50 ezer munkav\u00e1llal\u00f3 vesz\u00edtette el \u00e1ll\u00e1s\u00e1t, r\u00e9szben a nagyobb k\u00ednai versenyt\u00e1rsak er\u0151s\u00f6d\u00e9se miatt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Temu k\u00ednai megfelel\u0151je, a Pinduoduo 2015 \u00f3ta m\u0171k\u00f6dik, a glob\u00e1lis platform 2022-ben indult az Egyes\u00fclt \u00c1llamokban, \u00e9s a k\u00f6vetkez\u0151 \u00e9vben s\u00f6p\u00f6rt v\u00e9gig az eur\u00f3pai piacokon. A v\u00e1llalat ezt k\u00f6vet\u0151en kezdte b\u0151v\u00edteni jelenl\u00e9t\u00e9t D\u00e9lkelet-\u00c1zsi\u00e1ban: 2023-ban a F\u00fcl\u00f6p-szigetekkel \u00e9s Malajzi\u00e1val kezdett, majd 2024-ben jelent meg Thaif\u00f6ld\u00f6n, Bruneiben \u00e9s Vietn\u00e1mban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nem v\u00e9letlen\u00fcl ezekre az orsz\u00e1gokra esett a k\u00ednai c\u00e9g v\u00e1laszt\u00e1sa, ugyanis D\u00e9lkelet-\u00c1zsia egyre sz\u00e9lesed\u0151 k\u00f6z\u00e9poszt\u00e1ly\u00e1nak n\u00f6vekv\u0151 fogyaszt\u00f3i kedve ide\u00e1lis piacc\u00e1 tette a r\u00e9gi\u00f3t: a Bain &amp; Co novemberben k\u00f6zz\u00e9tett elemz\u00e9se szerint az online v\u00e1s\u00e1rl\u00e1si forgalom 2024-ben megk\u00f6zel\u00edti a 160 milli\u00e1rd doll\u00e1rt. Ez a n\u00f6veked\u00e9s K\u00edn\u00e1ban a 2010-es \u00e9vekhez k\u00e9pest stagn\u00e1l, emiatt a c\u00e9geknek a n\u00f6veked\u00e9shez m\u00e1s piacokat is meg kell h\u00f3d\u00edtaniuk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Elind\u00edtotta az Amazon a Temu \u00e9s a Shein riv\u00e1lis\u00e1t<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az e-kereskedelmi \u00f3ri\u00e1s visszav\u00e1g riv\u00e1lisainak: az Amazon a Temu \u00e9s a Shein p\u00e9ld\u00e1j\u00e1b\u00f3l tanulva \u00faj piacteret nyitott, ahol olcs\u00f3, K\u00edn\u00e1b\u00f3l sz\u00e1rmaz\u00f3 term\u00e9keket lehet beszerezni. A fel\u00fclet jelenleg b\u00e9ta-verzi\u00f3ban m\u0171k\u00f6dik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Amazon Haul platformj\u00e1n a term\u00e9keket egy-k\u00e9t h\u00e9t alatt sz\u00e1ll\u00edtj\u00e1k ki, ami\u00e9rt a v\u00e1llalat 3,99 doll\u00e1ros d\u00edjat sz\u00e1m\u00edt fel, de a 25 doll\u00e1rn\u00e1l nagyobb rendel\u00e9sek eset\u00e9n elengedik a s\u00e1pot.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><a href=\"https:\/\/www.vg.hu\/nemzetkozi-gazdasag\/2024\/11\/temu-kereskedelem-tiltas-delkelet-azsia?utm_source=hirstart&amp;utm_medium=referral&amp;utm_campaign=hiraggregator#google_vignette\">(vg.hu)<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eur\u00f3pa \u00f6sszehangolt fell\u00e9p\u00e9sre k\u00e9sz\u00fcl a k\u00ednai e-kereskedelmi \u00f3ri\u00e1sokkal szemben. A Temu imm\u00e1r nemcsak a tengerent\u00falon \u00e9s az EU-ban, hanem t\u00f6bb \u00e1zsiai orsz\u00e1gban is nemk\u00edv\u00e1natos szerepl\u0151v\u00e9 v\u00e1lt.<\/p>\n","protected":false},"author":12,"featured_media":222656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,596,49,39],"tags":[6953,1258434,12212],"class_list":["post-222655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-erdekes","category-hirek","category-vilag","tag-azsia","tag-temu","tag-tiltas"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/222655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222655"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/222655\/revisions"}],"predecessor-version":[{"id":222659,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/222655\/revisions\/222659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/222656"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}