{"id":246820,"date":"2025-06-29T21:46:00","date_gmt":"2025-06-29T18:46:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=246820"},"modified":"2025-06-29T00:51:44","modified_gmt":"2025-06-28T21:51:44","slug":"riaszto-mennyi-mindent-megtudhatnak-rolunk-ha-akarjuk-ha-nem","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=246820&lang=hu","title":{"rendered":"Riaszt\u00f3, mennyi mindent megtudhatnak r\u00f3lunk, ha akarjuk, ha nem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Elgondolkoztat\u00f3 vide\u00f3n sz\u00e1molt be egy adatbr\u00f3ker v\u00e1llalat tulajdonosa arr\u00f3l, hogy adatgy\u0171jt\u00e9si \u00e9s adatfeldolgoz\u00e1si m\u00f3dszereiknek k\u00f6sz\u00f6nhet\u0151en tulajdonk\u00e9ppen tiszt\u00e1ban vannak t\u00f6bb milli\u00e1rd ember v\u00e1s\u00e1rl\u00e1si, s\u0151t egy\u00e9b szok\u00e1saival is.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az adatbr\u00f3ker v\u00e1llalatok k\u00fcl\u00f6nb\u00f6z\u0151 forr\u00e1sokb\u00f3l gy\u0171jt\u00f6tt adatokat \u00e9rt\u00e9kes\u00edtenek. Ezek gyakran szem\u00e9lyes inform\u00e1ci\u00f3kat tartalmaznak, v\u00e1s\u00e1rl\u00e1si szok\u00e1sokat, online tev\u00e9kenys\u00e9geket fednek fel. Ez\u00e9rt is riaszt\u00f3 a Publicis nev\u0171 adatbr\u00f3ker v\u00e1llalkoz\u00e1s \u00faj vide\u00f3ja.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet-1024x575.jpg\" alt=\"\" class=\"wp-image-246821\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet-1024x575.jpg 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet-300x168.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet-768x431.jpg 768w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet.jpg 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A Publicis Group francia rekl\u00e1mkonszern m\u00e9g \u00e9vekkel ezel\u0151tt v\u00e1s\u00e1rolta fel a j\u00f3 nev\u0171 Epsilon adatbr\u00f3ker c\u00e9get, majd nemr\u00e9giben egy m\u00e1sik hasonl\u00f3 v\u00e1llalat, a Lotame is a bev\u00e1s\u00e1rl\u00f3kosar\u00e1ba ker\u00fclt. A c\u00e9l, hogy integr\u00e1lja ezek \u00fczlet\u00e1gait, hogy ezut\u00e1n szem\u00e9lyre szabott \u00fczeneteket (\u00e9rtsd: rekl\u00e1mokat) tudjon eljuttatni a feln\u0151tt nethaszn\u00e1l\u00f3k mintegy 91 sz\u00e1zal\u00e9k\u00e1hoz. \u00c9s ez bizony t\u00f6bb milli\u00e1rd embert jelent, illetve azt, hogy inform\u00e1ci\u00f3k birtok\u00e1ban lesznek ezekr\u0151l az emberekr\u0151l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hogyan \u00e9rhet\u0151 el mindez? Arthur Sadoun, a Publicis vez\u00e9rigazgat\u00f3ja egy a YouTube-ra is felker\u00fclt vide\u00f3ban elmagyar\u00e1zza, hogy milyen inform\u00e1ci\u00f3kkal \u201ekereskednek\u201d. A CoreAI nev\u0171 mesters\u00e9ges intelligencia alap\u00fa programmal tudj\u00e1k az adatokb\u00f3l elemezni \u00e9s el\u0151re jelezni a felhaszn\u00e1l\u00f3k v\u00e1s\u00e1rl\u00e1si szok\u00e1sait. Tudj\u00e1k r\u00f3luk, hogy kit k\u00f6vetnek a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, mit v\u00e1s\u00e1rolnak online \u00e9s fizikailag, hol \u00e9s mikor, illetve \u2013 ami tal\u00e1n m\u00e9g fontosabb \u2013 mi\u00e9rt teszik ezt.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"546\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet2.jpg\" alt=\"\" class=\"wp-image-246823\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet2.jpg 810w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet2-300x202.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2025\/06\/internet2-768x518.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A vide\u00f3 fontos szerepl\u0151je (Sadounon k\u00edv\u00fcl persze) egy k\u00e9pzeletbeli n\u0151, \u201eLola\u201d, akir\u0151l tudj\u00e1k, hogy k\u00e9t gyereke van, \u00e9s sok pr\u00e9mium min\u0151s\u00e9g\u0171 gy\u00fcm\u00f6lcslevet v\u00e1s\u00e1rolnak. Ezen term\u00e9kek \u00e1ra folyamatosan emelkedik a helyi kiskeresked\u0151n\u00e9l, \u00e9s a n\u0151 bev\u00e9telei nem tudnak l\u00e9p\u00e9st tartani az infl\u00e1ci\u00f3val. A val\u00f3 \u00e9letben Lola ilyenkor olcs\u00f3bb gy\u00fcm\u00f6lcsleveket kezd v\u00e1s\u00e1rolni, \u00e9s ha a CoreAI is \u00edgy d\u00f6nt, akkor elkezd olcs\u00f3bb gy\u00fcm\u00f6lcsleveket mutat\u00f3 hirdet\u00e9seket megjelen\u00edteni Lol\u00e1n\u00e1l. Az igaz\u00e1n ijeszt\u0151 ebben az \u2013 mutat r\u00e1 a Gizmodo \u2013, hogy nem csup\u00e1n Lola, hanem szinte mindenki ki van t\u00e9ve az interneten az ilyen figyel\u0151 szemeknek. Sadoun m\u00e9g dicsekszik is ezzel: \u201eA CoreAI-nak k\u00f6sz\u00f6nhet\u0151en a netez\u0151 feln\u0151ttek 91 sz\u00e1zal\u00e9k\u00e1val megtehetj\u00fck ezt szerte a vil\u00e1gon\u201d \u2013 mondja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201eAz adatk\u00f6zvet\u00edt\u0151i \u00e1gazat alulszab\u00e1lyozott, \u00e1tl\u00e1thatatlan \u00e9s vesz\u00e9lyes, mert ahogyan az eml\u00edtett vide\u00f3ban is l\u00e1that\u00f3, az adatbr\u00f3kerek t\u00f6bb milli\u00e1rd emberr\u0151l rendelkeznek r\u00e9szletes inform\u00e1ci\u00f3kkal, azonban a br\u00f3kerekr\u0151l csak keveset tudni. Nem ismert, hogy pontosan mit is tudnak a felhaszn\u00e1l\u00f3kr\u00f3l, mit csin\u00e1lnak ezekkel az adatokkal \u00e9s kiknek adj\u00e1k el\u201d \u2013 v\u00e9li Lena Cohen, egy nemzetk\u00f6zi non-profit digit\u00e1lis jogi csoport, az Electronic Frontier Foundation technol\u00f3gusa. Szerinte \u00e9get\u0151en hi\u00e1nyzik az \u00e9rdemi szab\u00e1lyoz\u00e1s az adatbr\u00f3ker ipar\u00e1gb\u00f3l, ami lehet\u0151v\u00e9 teszi az ilyen v\u00e1llalatok sz\u00e1m\u00e1ra, hogy \u00e1tl\u00e1that\u00f3s\u00e1g \u00e9s fel\u00fcgyelet n\u00e9lk\u00fcl m\u0171k\u00f6djenek.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CoreAI\" width=\"500\" height=\"281\" data-mhmlazyloadvideo=\"6860634b5d488\" data-src=\"https:\/\/www.youtube.com\/embed\/YCsE0VbH3vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><script data-plugin=\"mhm_lazyloadvideo\">mhmlazyloadvideo(\"6860634b5d488\");<\/script><noscript><iframe title=\"CoreAI\" width=\"500\" height=\"281\" data-mhmlazyloadvideo=\"6a218cbea2a09\" data-src=\"https:\/\/www.youtube.com\/embed\/YCsE0VbH3vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><script data-plugin=\"mhm_lazyloadvideo\">mhmlazyloadvideo(\"6a218cbea2a09\");<\/script><noscript><iframe title=\"CoreAI\" width=\"500\" height=\"281\" data-mhmlazyloadvideo=\"6860634b5d488\" data-src=\"https:\/\/www.youtube.com\/embed\/YCsE0VbH3vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><script data-plugin=\"mhm_lazyloadvideo\">mhmlazyloadvideo(\"6860634b5d488\");<\/script><noscript><iframe loading=\"lazy\" title=\"CoreAI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YCsE0VbH3vI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/noscript>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cohen szem\u00e9ly szerint illeg\u00e1lisnak tartja az online viselked\u00e9s-alap\u00fa hirdet\u00e9seket, vagyis az olyan rekl\u00e1mokat, amelyek a felhaszn\u00e1l\u00f3k b\u00f6ng\u00e9sz\u00e9si szok\u00e1sain alapulnak, \u00e9s \u00fagy v\u00e9li, hat\u00e9konynak kellene lenni\u00fck az olyan rekl\u00e1moknak is, amelyek az adott weboldalak tartalm\u00e1t veszik figyelembe. Szerinte a viselked\u00e9s-alap\u00fa hirdet\u00e9sek betilt\u00e1sa alapvet\u0151en megv\u00e1ltoztatn\u00e1 az online szerepl\u0151k \u00f6szt\u00f6nz\u00e9s\u00e9t arra, hogy folyamatosan \u201efigyelj\u00e9k\u201d a webes felhaszn\u00e1l\u00f3kat. Igaz, azt is megjegyzi, hogy m\u00e9g ha vannak is \u00e1llami szint\u0171 adatv\u00e9delmi szab\u00e1lyok, ezek gyakran nem kapnak el\u00e9g figyelmet vagy er\u0151forr\u00e1sokat a t\u00f6rv\u00e9nyek hat\u00e9kony v\u00e9grehajt\u00e1s\u00e1hoz.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><a href=\"https:\/\/hvg.hu\/tudomany\/20250627_adatbroker-cegek-informaciogyujtesi-szokasai\" target=\"_blank\" rel=\"noreferrer noopener\">(hvg.hu)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elgondolkoztat\u00f3 vide\u00f3n sz\u00e1molt be egy adatbr\u00f3ker v\u00e1llalat tulajdonosa arr\u00f3l, hogy adatgy\u0171jt\u00e9si \u00e9s adatfeldolgoz\u00e1si m\u00f3dszereiknek k\u00f6sz\u00f6nhet\u0151en tulajdonk\u00e9ppen tiszt\u00e1ban vannak t\u00f6bb milli\u00e1rd ember v\u00e1s\u00e1rl\u00e1si, s\u0151t egy\u00e9b szok\u00e1saival is.<\/p>\n","protected":false},"author":12,"featured_media":246821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,596,11,592,25,39],"tags":[63058,39791,3390,5763],"class_list":["post-246820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-erdekes","category-kiemelt-tema","category-tarsadalom","category-videok","category-vilag","tag-adathalaszat","tag-felhasznalok-2","tag-informaciok","tag-internet-2"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/246820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246820"}],"version-history":[{"count":1,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/246820\/revisions"}],"predecessor-version":[{"id":246824,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/246820\/revisions\/246824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/246821"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}