{"id":34026,"date":"2020-10-23T20:18:21","date_gmt":"2020-10-23T17:18:21","guid":{"rendered":"http:\/\/life.karpat.in.ua\/?p=34026"},"modified":"2020-10-23T11:25:40","modified_gmt":"2020-10-23T08:25:40","slug":"fel-evig-mukodott-a-mobilos-netflix-a-quibi","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=34026&lang=hu","title":{"rendered":"F\u00e9l \u00e9vig m\u0171k\u00f6d\u00f6tt a mobilos Netflix, a Quibi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Jeff Katzenberg \u00e9s Meg Whitman, a Quibi alap\u00edt\u00f3ja \u00e9s vezet\u0151je 2020 \u00e1prilis\u00e1ban ind\u00edtotta \u00fatj\u00e1ra a mobilra optimaliz\u00e1lt, 5-10 perces tartalmakat bemutat\u00f3 szolb\u00e1ltat\u00e1st.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"http:\/\/life.karpat.in.ua\/wp-content\/uploads\/2020\/10\/qimbi.jpg\" alt=\"\" class=\"wp-image-34027\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2020\/10\/qimbi.jpg 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2020\/10\/qimbi-300x132.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2020\/10\/qimbi-768x338.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nem v\u00e1ltotta be a hozz\u00e1 f\u0171z\u00f6tt rem\u00e9nyeket a nemr\u00e9g \u00fatj\u00e1ra indult \u00faj videostreaming-szolg\u00e1ltat\u00f3. F\u00e9l \u00e9vvel azut\u00e1n, hogy elstartolt, Jeff Katzenberg \u00e9s Meg Whitman \u2013 a platform alap\u00edt\u00f3ja \u00e9s vezet\u0151je \u2013 bejelentett\u00e9k, le\u00e1ll\u00edtj\u00e1k a szolg\u00e1ltat\u00e1st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A befektet\u0151knek eljuttatott, a sajt\u00f3hoz is kisziv\u00e1rgott lev\u00e9lben a vezet\u0151k azt \u00edrj\u00e1k, alapvet\u0151en k\u00e9t oka van a d\u00f6nt\u00e9snek: az \u00f6tlet nem volt el\u00e9g j\u00f3 ahhoz, hogy a modell m\u0171k\u00f6dj\u00f6n, \u00e9s az id\u0151z\u00edt\u00e9s sem volt megfelel\u0151.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ennek ellen\u00e9re a p\u00e9nzemberek a jelek szerint b\u00edztak a dologban, ugyanis 1,75 milli\u00e1rd doll\u00e1rt fektettek a c\u00e9gbe. Ebb\u0151l Katzenberg szerint m\u00e9g nagyj\u00e1b\u00f3l 350 milli\u00f3 doll\u00e1r maradt meg \u2013 \u00edrja a Wall Street Journal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Quibi nem azzal akart nagyot villantani, hogy a szolg\u00e1ltat\u00e1son kereszt\u00fcl filmeket \u00e9s sorozatokat lehet n\u00e9zni, hanem azzal, hogy a platformot kifejezetten a mobilos k\u00e9perny\u0151re tervezt\u00e9k. \u00dagy gondolt\u00e1k ugyanis, hogy az ilyen t\u00edpus\u00fa tartalomfogyaszt\u00e1s j\u00f6v\u0151je, hogy mindenki a mobilj\u00e1n fogja n\u00e9zni. Az \u00f6tletben m\u00e1sok is l\u00e1ttak potenci\u00e1lt: Steven Spielberg m\u00e1r ide is tervezett egy sorozatot, \u00e9s Hollywood is elkezdett k\u00e9sz\u00fclni az 5-10 perces filmekre \u00e9s sorozatokra. A Quibi m\u00e1sik nagy dob\u00e1sa ugyanis az lett volna, hogy a platformra k\u00e9sz\u00fcl\u0151 tartalmak j\u00f3val r\u00f6videbbek a hagyom\u00e1nyos form\u00e1tumn\u00e1l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Katzenberg szerint minden lehet\u0151s\u00e9get kihaszn\u00e1ltak, amit csak ki tudtak, de eddig tudt\u00e1k h\u00fazni a dolgot. A befektet\u0151knek visszaadj\u00e1k a marad\u00e9k p\u00e9nzt, a munkat\u00e1rsakt\u00f3l pedig b\u00facs\u00fat vesznek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Quibi strat\u00e9gi\u00e1ja az lett volna, hogy az 5 doll\u00e1ros (kb. 1500 forintos) havi el\u0151fizet\u0151i d\u00edj\u00e9rt cser\u00e9be ing\u00e1z\u00e1s k\u00f6zben tudj\u00e1k majd n\u00e9zni az emberek a tartalmakat. Csakhogy a koronav\u00edrus-j\u00e1rv\u00e1ny miatt az Egyes\u00fclt \u00c1llamokban sokan \u00e1tt\u00e9rtek a home office-ra, \u00edgy ez a strat\u00e9gia gyorsan elesett.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hogy mikor \u00e1ll le v\u00e9gleg a Quibi, azt egyel\u0151re nem tudni, de a vezet\u0151k szerint ez a k\u00f6vetkez\u0151 h\u00f3napokban t\u00f6rt\u00e9nik majd meg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(hvg.hu)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Katzenberg \u00e9s Meg Whitman, a Quibi alap\u00edt\u00f3ja \u00e9s vezet\u0151je 2020 \u00e1prilis\u00e1ban ind\u00edtotta \u00fatj\u00e1ra a mobilra optimaliz\u00e1lt, 5-10 perces tartalmakat bemutat\u00f3 szolb\u00e1ltat\u00e1st.<\/p>\n","protected":false},"author":12,"featured_media":34027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,596,39],"tags":[24158,24157],"class_list":["post-34026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-erdekes","category-vilag","tag-mobilos-applikacio","tag-quibi"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/34026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34026"}],"version-history":[{"count":0,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/34026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/34027"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}