{"id":54192,"date":"2021-04-27T17:53:00","date_gmt":"2021-04-27T14:53:00","guid":{"rendered":"http:\/\/life.karpat.in.ua\/?p=54192"},"modified":"2021-04-27T02:02:21","modified_gmt":"2021-04-26T23:02:21","slug":"meddig-birhatjak-a-versenyfutast-a-konyvek-az-e-konyvekkel","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=54192&lang=hu","title":{"rendered":"Meddig b\u00edrhatj\u00e1k a versenyfut\u00e1st a k\u00f6nyvek az e-k\u00f6nyvekkel?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Az okostelefonok, tabletek \u00e9s e-k\u00f6nyv olvas\u00f3k t\u00f6meges elterjed\u00e9s\u00e9vel sokan azt j\u00f3solt\u00e1k, hogy a hagyom\u00e1nyos, pap\u00edr alap\u00fa k\u00f6nyvek hamarosan elt\u0171nhetnek a piacr\u00f3l. Egy friss tanulm\u00e1ny azonban alaposan \u00e1trajzolja az err\u0151l a k\u00e9rd\u00e9sr\u0151l eddig alkotott elk\u00e9pzel\u00e9seket.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mik\u00f6zben igaz, hogy rengeteget olvasunk az elektronikus eszk\u00f6z\u00f6k\u00f6n, ha azonban k\u00f6nyvolvas\u00e1sr\u00f3l van sz\u00f3, akkor sokan tov\u00e1bbra is a j\u00f3 \u00f6reg k\u00f6nyveket v\u00e1lasztj\u00e1k \u2013 olvashat\u00f3 a Statista elemz\u00e9s\u00e9ben. Ez a tendencia pedig v\u00e1rhat\u00f3an j\u00f3 ideig nem is fog v\u00e1ltozni.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyvolvaso-1024x683.jpg\" alt=\"\" class=\"wp-image-54193\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyvolvaso-1024x683.jpg 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyvolvaso-300x200.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyvolvaso-768x512.jpg 768w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyvolvaso.jpg 1425w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ezt t\u00e1masztj\u00e1k al\u00e1 a statisztikai adatok, ugyanis a Statista Advertising &amp; Media Outlook adatai szerint az e-bookok elterjedts\u00e9ge vil\u00e1gszerte m\u00e9g mindig j\u00f3kora lemarad\u00e1sban van a pap\u00edr alap\u00fa k\u00f6nyvek\u00e9hez k\u00e9pest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az al\u00e1bbi \u00e1bra azt mutatja, hogy egyes nagy k\u00f6nyvpiacokon a becsl\u00e9sek szerint a lakoss\u00e1g h\u00e1ny sz\u00e1zal\u00e9ka v\u00e1s\u00e1rolt e-k\u00f6nyvet, illetve nyomtatott k\u00f6nyvet a tavalyi \u00e9vben (a k\u00e9k sz\u00edn\u0171 sor az e-bookokat, a feh\u00e9r sz\u00edn\u0171 a pap\u00edr alap\u00fa k\u00f6nyveket jel\u00f6li):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"491\" src=\"http:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyv.jpg\" alt=\"\" class=\"wp-image-54194\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyv.jpg 740w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/04\/konyv-300x199.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Az Egyes\u00fclt \u00c1llamokban p\u00e9ld\u00e1ul, ahol az e-k\u00f6nyvek ar\u00e1nyaiban n\u00e9pszer\u0171nek sz\u00e1m\u00edtanak, tavaly a lakoss\u00e1g 23 sz\u00e1zal\u00e9ka v\u00e1s\u00e1rolhatott ilyet a becsl\u00e9sek szerint, ezzel szemben pap\u00edr alap\u00fa k\u00f6nyvet 45 sz\u00e1zal\u00e9kuk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezek a meg\u00e1llap\u00edt\u00e1sok azt sugallj\u00e1k, hogy az e-bookok val\u00f3sz\u00edn\u0171leg nem jelentik majd az utols\u00f3 sz\u00f6get a hagyom\u00e1nyos k\u00f6nyvek kopors\u00f3j\u00e1ban, sokkal ink\u00e1bb kieg\u00e9sz\u00edt\u0151 term\u00e9kek lehetnek. Kialakulnak a speci\u00e1lis alkalmaz\u00e1si ter\u00fcleteik: sokan egy e-k\u00f6nyv olvas\u00f3t csapnak a h\u00f3nuk al\u00e1, amikor kimennek p\u00e9ld\u00e1ul a tengerpartra, vagy ezt haszn\u00e1lj\u00e1k munk\u00e1ba menet, mindaddig azonban, am\u00edg lesznek hagyom\u00e1nyos k\u00f6nyvek, addig azok meg fogj\u00e1k \u0151rizni az eddigi st\u00e1tuszukat.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><a href=\"https:\/\/www.origo.hu\/gazdasag\/20210426-konyv-kontra-e-konyv.html\">(origo.hu)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az okostelefonok, tabletek \u00e9s e-k\u00f6nyv olvas\u00f3k t\u00f6meges elterjed\u00e9s\u00e9vel sokan azt j\u00f3solt\u00e1k, hogy a hagyom\u00e1nyos, pap\u00edr alap\u00fa k\u00f6nyvek hamarosan elt\u0171nhetnek a piacr\u00f3l. Egy friss tanulm\u00e1ny azonban alaposan \u00e1trajzolja az err\u0151l a k\u00e9rd\u00e9sr\u0151l eddig alkotott elk\u00e9pzel\u00e9seket.<\/p>\n","protected":false},"author":12,"featured_media":54195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,596,11,271,592,39],"tags":[46524,46525,46526],"class_list":["post-54192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-erdekes","category-kiemelt-tema","category-kultura-hu","category-tarsadalom","category-vilag","tag-e-konyvek","tag-hagyomanyos-konyvek","tag-olvasas"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/54192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54192"}],"version-history":[{"count":0,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/54192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/54195"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}