{"id":55181,"date":"2021-05-04T22:19:00","date_gmt":"2021-05-04T19:19:00","guid":{"rendered":"http:\/\/life.karpat.in.ua\/?p=55181"},"modified":"2021-05-04T00:25:54","modified_gmt":"2021-05-03T21:25:54","slug":"a-felhasznalok-nyomon-kovetese-miatt-fizetosse-valhat-a-facebook","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=55181&lang=hu","title":{"rendered":"A felhaszn\u00e1l\u00f3k nyomon k\u00f6vet\u00e9se miatt fizet\u0151ss\u00e9 v\u00e1lhat a Facebook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A m\u00falt h\u00e9ten kiadott iOS 14.5-tel \u00e9lesedett az Apple mobileszk\u00f6zein az App Tracking Transparency funkci\u00f3, \u00edgy mostant\u00f3l a fejleszt\u0151knek specifikusan enged\u00e9lyt kell k\u00e9rni\u00fck arra, hogy k\u00f6vethess\u00e9k a felhaszn\u00e1l\u00f3k alkalmaz\u00e1sok k\u00f6zti tev\u00e9kenys\u00e9geit \u2013 \u00edrta meg a Verge cikk\u00e9re hivatkozva a <a href=\"https:\/\/www.vg.hu\/vallalatok\/reklam-es-media\/fizetos-lesz-a-facebook-3733213\/?utm_source=vil%C3%A1ggazdas%C3%A1g&amp;utm_medium=referral&amp;utm_campaign=ott_a_12_sz\" target=\"_blank\" rel=\"noreferrer noopener\">Vil\u00e1ggazdas\u00e1g<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezen megold\u00e1s egyik legnagyobb kritikusa a Facebook, hiszen a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zat nagym\u00e9rt\u00e9kben t\u00e1maszkodik a felhaszn\u00e1l\u00f3k szemei el\u0151l t\u00f6bbnyire rejtve marad\u00f3 k\u00f6vet\u00e9si m\u00f3dra a relev\u00e1nsabbnak \u00edt\u00e9lt tartalmak \u00e9s rekl\u00e1mok megjelen\u00edt\u00e9se c\u00e9lj\u00e1b\u00f3l.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"557\" src=\"http:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/05\/fizetos-facebook.jpg\" alt=\"\" class=\"wp-image-55182\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/05\/fizetos-facebook.jpg 810w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/05\/fizetos-facebook-300x206.jpg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2021\/05\/fizetos-facebook-768x528.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Az Apple \u00faj rendszer\u00e9ben a c\u00e9gek lehet\u0151s\u00e9get kaptak arra, hogy az appok k\u00f6zti k\u00f6vet\u00e9s ig\u00e9nyl\u00e9sekor elmagyar\u00e1zz\u00e1k a mobiloz\u00f3knak, hogy mi\u00e9rt szeretn\u00e9k megkapni az erre vonatkoz\u00f3 enged\u00e9lyt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00e9szetesen a Facebook is k\u00e9nytelen volt most bevezetni a k\u00e9perny\u0151t, h\u00e1rom indokot hozott fel az enged\u00e9ly megad\u00e1sa mellett:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00edgy szem\u00e9lyre szabottabbak lehetnek a hirdet\u00e9sek;<\/li><li>a felhaszn\u00e1l\u00f3k seg\u00edthetnek a Facebook \u00e9s az Instagram ingyenesen tart\u00e1s\u00e1ban;<\/li><li>tov\u00e1bb\u00e1 seg\u00edthetnek az olyan v\u00e1llalkoz\u00e1soknak, amelyek rekl\u00e1mok seg\u00edts\u00e9g\u00e9vel \u00e9rik el az \u00fcgyfeleiket.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A h\u00e1rom \u00e9rv k\u00f6z\u00fcl a k\u00f6z\u00e9ps\u0151 v\u00e1ltott ki sokakb\u00f3l ellen\u00e9rz\u00e9st, hiszen a v\u00e1llalat nem t\u00fals\u00e1gosan burkoltan azzal fenyeget\u0151zik, hogy ak\u00e1r fizet\u0151ss\u00e9 is v\u00e1lhat a Facebook \u00e9s az Instagram, amennyiben a felhaszn\u00e1l\u00f3k nem seg\u00edtik ki Mark Zuckerbeg c\u00e9g\u00e9t a mag\u00e1nszf\u00e9r\u00e1juk felad\u00e1s\u00e1val.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez hiteltelen viselked\u00e9snek hat egy olyan c\u00e9gt\u0151l, amely a 2020-as \u00e9vben nagyj\u00e1b\u00f3l 25 729 milli\u00e1rd forint bev\u00e9telt 8723 milli\u00e1rd forint ad\u00f3zott eredm\u00e9nyt tudott felmutatni, m\u00e9g ha az el\u0151zetes felm\u00e9r\u00e9sek szerint az iOS-es felhaszn\u00e1l\u00f3k k\u00e9tharmada val\u00f3ban el is utas\u00edtja az enged\u00e9ly megad\u00e1s\u00e1t.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>(vg.hu)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A m\u00falt h\u00e9ten kiadott iOS 14.5-tel \u00e9lesedett az Apple mobileszk\u00f6zein az App Tracking Transparency funkci\u00f3, \u00edgy mostant\u00f3l a fejleszt\u0151knek specifikusan enged\u00e9lyt kell k\u00e9rni\u00fck arra, hogy k\u00f6vethess\u00e9k a felhaszn\u00e1l\u00f3k alkalmaz\u00e1sok k\u00f6zti tev\u00e9kenys\u00e9geit.<\/p>\n","protected":false},"author":12,"featured_media":55182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,596,49,590,39],"tags":[11067,45273],"class_list":["post-55181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cikkek","category-erdekes","category-hirek","category-it-hu","category-vilag","tag-ios","tag-nyomon-kovetes"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/55181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55181"}],"version-history":[{"count":0,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/55181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/55182"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}