{"id":90668,"date":"2022-02-19T22:25:00","date_gmt":"2022-02-19T20:25:00","guid":{"rendered":"https:\/\/life.karpat.in.ua\/?p=90668"},"modified":"2022-02-19T21:21:28","modified_gmt":"2022-02-19T19:21:28","slug":"radikalis-lepesre-szanta-el-magat-a-google-a-felhasznaloi-adatok-vedelme-erdekeben","status":"publish","type":"post","link":"https:\/\/life.karpat.in.ua\/?p=90668&lang=hu","title":{"rendered":"Radik\u00e1lis l\u00e9p\u00e9sre sz\u00e1nta el mag\u00e1t a Google a felhaszn\u00e1l\u00f3i adatok v\u00e9delme \u00e9rdek\u00e9ben"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/02\/6bfe0ac4-902c-4800-a1f6-d2fea25a961b-large-large-1024x576.jpeg\" alt=\"\" class=\"wp-image-90669\" srcset=\"https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/02\/6bfe0ac4-902c-4800-a1f6-d2fea25a961b-large-large-1024x576.jpeg 1024w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/02\/6bfe0ac4-902c-4800-a1f6-d2fea25a961b-large-large-300x169.jpeg 300w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/02\/6bfe0ac4-902c-4800-a1f6-d2fea25a961b-large-large-768x432.jpeg 768w, https:\/\/life.karpat.in.ua\/wp-content\/uploads\/2022\/02\/6bfe0ac4-902c-4800-a1f6-d2fea25a961b-large-large.jpeg 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Google bejelentette, hogy korl\u00e1tozni fogja a felhaszn\u00e1l\u00f3k nyomon k\u00f6vet\u00e9s\u00e9t az androidos rendszereken. A c\u00e9g v\u00e9lhet\u0151en az Apple-t k\u00f6veti, amely kor\u00e1bban szint\u00e9n korl\u00e1tozni kezdte azt, ahogy a hirdet\u00e9si piac szerepl\u0151i el\u00e9rik az felhaszn\u00e1l\u00f3kat.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A v\u00e1ltoz\u00e1sok &#8211; amelyek legal\u00e1bb k\u00e9t \u00e9vig m\u00e9g nem fognak \u00e9letbe l\u00e9pni &#8211; a felhaszn\u00e1l\u00f3i adatok harmadik felekkel val\u00f3 megoszt\u00e1s\u00e1nak korl\u00e1toz\u00e1s\u00e1ra ir\u00e1nyulnak. Ezzel akad\u00e1lyt g\u00f6rd\u00edten\u00e9nek a hirdet\u0151k el\u00e9, akik felhaszn\u00e1lok milli\u00e1rdjainak tev\u00e9kenys\u00e9g\u00e9t k\u00f6vetik nap mint nap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google azt \u00edg\u00e9ri, hogy hamarosan teljesen megsz\u00fcnteti a hirdet\u00e9si szem\u00e9lyazonos\u00edt\u00f3kat (Advertising ID), \u00e9s egy olyan alternat\u00edv\u00e1val helyettes\u00edti, amely egyszerre v\u00e9di a felhaszn\u00e1l\u00f3k szem\u00e9lyes adatait \u00e9s a hirdet\u0151i \u00e9rdekeket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Apple tavaly szigor\u00edtott az adatv\u00e9delmi int\u00e9zked\u00e9sein, lehet\u0151v\u00e9 t\u00e9ve a felhaszn\u00e1l\u00f3knak, hogy letilthass\u00e1k az eszk\u00f6zeiken a hirdet\u0151k \u00e1ltali k\u00f6vet\u00e9st. A d\u00f6nt\u00e9s megr\u00e1zta a 400 milli\u00e1rd doll\u00e1ros digit\u00e1lis hirdet\u00e9si piacot, a Meta p\u00e9ld\u00e1ul arr\u00f3l jelentett, hogy mindez 10 milli\u00e1rd doll\u00e1r bev\u00e9telkies\u00e9st eredm\u00e9nyezett a sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Apple \u00e9s a Google is ezekkel az int\u00e9zked\u00e9sekkel k\u00edv\u00e1n reag\u00e1lni a felhaszn\u00e1l\u00f3it \u00e9rint\u0151 adatbiztons\u00e1gi kock\u00e1zatokra. Csakhogy, am\u00edg az Apple a bev\u00e9teleinek egy jelent\u0151s r\u00e9sz\u00e9t eszk\u00f6zelad\u00e1sb\u00f3l szerzi, a Google sokkal jobban f\u00fcgg a hirdet\u00e9si piact\u00f3l. \u00c9ppen ez\u00e9rt az \u0151 int\u00e9zked\u00e9sei nem is olyan szigor\u00faak, de m\u00e9gis alapjaiban v\u00e1ltoztatj\u00e1k meg a hirdet\u0151i tev\u00e9kenys\u00e9get az eszk\u00f6zeiken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google olyan megold\u00e1st szeretne a j\u00f6v\u0151ben kifejleszteni, amely feleslegess\u00e9 teszi az eszk\u00f6zszint\u0171 nyo,om k\u00f6vet\u00e9st, teh\u00e1t azt, hogy a hirdet\u0151k applik\u00e1ci\u00f3kon \u00e1t\u00edvel\u0151en  is megfigyelj\u00e9k a felhaszn\u00e1l\u00f3k tev\u00e9kenys\u00e9g\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google 2019-ben hozta l\u00e9tre a Privacy Sandboxot, amely webes felhaszn\u00e1l\u00f3k aggreg\u00e1lt adatait juttatja el a hirdet\u0151knek, ahelyett, hogy egy\u00e9ni szint\u0171 betekint\u00e9st ny\u00fajtana a felhaszn\u00e1l\u00f3i tev\u00e9kenys\u00e9gbe. A rendszert a k\u00f6vetkez\u0151 h\u00f3napokban az androidos k\u00e9sz\u00fcl\u00e9kekre is kiterjeszti a Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Google \u00edg\u00e9retet tett arra, hogy nem fogja el\u0151nyben r\u00e9szes\u00edteni saj\u00e1t hirdet\u00e9si term\u00e9keit \u00e9s a webhelyeit, a terveit pedig el\u0151re megosztotta az \u00f6sszes alkalmaz\u00e1sfejleszt\u0151vel. A Google Play \u00c1ruh\u00e1zban tal\u00e1lhat\u00f3 alkalmaz\u00e1sok t\u00f6bb mint 90 sz\u00e1zal\u00e9ka ingyenes, \u00e9s a hirdet\u00e9sekb\u0151l sz\u00e1rmaz\u00f3 bev\u00e9telekb\u0151l tartj\u00e1k fent magukat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forr\u00e1s: portfolio.hu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Google bejelentette, hogy korl\u00e1tozni fogja a felhaszn\u00e1l\u00f3k nyomon k\u00f6vet\u00e9s\u00e9t az androidos rendszereken. A c\u00e9g v\u00e9lhet\u0151en az Apple-t k\u00f6veti, amely kor\u00e1bban szint\u00e9n korl\u00e1tozni kezdte azt, ahogy a hirdet\u00e9si piac szerepl\u0151i el\u00e9rik az felhaszn\u00e1l\u00f3kat.<\/p>\n","protected":false},"author":4,"featured_media":90669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,41,49,590,592,39],"tags":[83267,1782,37180],"class_list":["post-90668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-nap-hirei","category-cikkek","category-hirek","category-it-hu","category-tarsadalom","category-vilag","tag-felhasznalok-nyomon-kovetese","tag-google-alkalmazas","tag-korlatozas"],"_links":{"self":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/90668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90668"}],"version-history":[{"count":0,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/posts\/90668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=\/wp\/v2\/media\/90669"}],"wp:attachment":[{"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/life.karpat.in.ua\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}